It pulls information — higher than a terabyte of information every day — from the Oracle database into superior Netezza information warehouse devices that slice and dice users into behavioral and demographic “buckets.”
“We use Netezza doing a whole lot of offline calculations to attempt to realize habits and company cleverness about user behavior,” describes Essas. A number of that feeds back in the matching process, but it addittionally assists eHarmony persuade users a subscription to its solution.
“Because we all know more about them, we are able to target them far better,” says Essas. Texting is tailored every single user’s behavior on the internet site — and their character kind.
Step three: Make a top-quality connection