It pulls information вЂ” higher than a terabyte of information every day вЂ” from the Oracle database into superior Netezza information warehouse devices that slice and dice users into behavioral and demographic вЂњbuckets.вЂќ
вЂњWe use Netezza doing a whole lot of offline calculations to attempt to realize habits and company cleverness about user behavior,вЂќ describes Essas. A number of that feeds back in the matching process, but it addittionally assists eHarmony persuade users a subscription to its solution.
вЂњBecause we all know more about them, we are able to target them far better,вЂќ says Essas. Texting is tailored every single userвЂ™s behavior on the internet site вЂ” and their character kind.
Step three: Make a top-quality connection